Jumbo Logo is a visual exploration of the many identities that have carried the same name over time. Spanning roughly from 1885 to 2026, the book gathers a wide range of logos and interpretations connected to “Jumbo,” revealing how different designers and businesses have reimagined the name across eras, contexts, and styles. Some are carefully crafted, others spontaneous or experimental, but together they show how a single word can evolve through design. The project began almost by accident in 2018 and grew into a playful archive of graphic interpretations, celebrating variety, creativity, and the unexpected connections behind a shared name.